So you have great products and a solid number of visitors every month, but there’s one problem: all that traffic is not converting into sales and you’re stumped as to why. Well, no need to rack your brains any longer. Here are three key strategies that will help you meet your conversion goals.
Increase Conversion Rate by Improving the Look and Feel of the Site
Graphics.
- Your homepage is the first page most visitors will see and if it doesn’t grab them at the first sight, don’t expect them to stay and make a purchase. Make sure all your product photos, graphics and images look vivid, crisp and arresting. The main image and headlines should be “above the fold” so that visitors don’t have to do the extra work of scrolling down.
Headlines.
- People respond well to words that have an emotional appeal or a phrase they can relate to. Use adjectives, verbs and phrases that sell a lifestyle. Get ideas from magazine cover lines, which are known for being short, sweet and concise. Words like “best,” “top,” “must-have” and “free” grab visitors, as well as customer testimonials.
Security and Credibility.
- Online shoppers will be more prone to buy if they feel the site is secure and certified with a validation button, which can increase conversion rate up to 15 percent. Mcafeesecure.com, Verisign.com and BBB.org are widely used by many accredited e-commerce sites.
Increase Conversion Rate by Improving Navigation
Remember to K.I.S.S.—keep it short and simple. What may seem easy and clear to you may not be clear to visitors. Make sure the navigation isn’t roundabout or confusing but easy and straightforward from step one to checkout and payment. Remember to cross-sell your products as a way to introduce an item they wouldn’t otherwise look for and buy.
Increase Conversion Rate by Using Analytics Data
Constantly check and analyze your site’s analytics data to see what links and products are the most popular. Create a separate page for those popular items and market them on the front page.
Make sure to check where the bulk of your traffic is coming from. The issue of conversion rates being low can also be attributed to faulty targeting. For instance, your website might rank high for a keyword phrase that is unrelated to your site, which means visitors would just land on your page and instantly leave. If this is the issue, consider hiring an SEO specialist.
After implementing the above conversion marketing tactics, work on attaining loyal customers with appealing packaging and discount coupons with the order. And in no time, you’ll be on your way to a successful online store.
Further Reading:
- Designing Web Sites to Increase Traffic and Conversion by Ben Hunt
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